Конференції Національного Авіаційного Університету, AVIATION IN THE XXI-st CENTURY 2022

Розмір шрифту: 
Peculiarities of using neuromarketing techniques in airline brand promotion
Oleksii Mykhalchenko, Olha Polous

Остання редакція: 2023-01-19

Аннотація


The essence of neuromarketing and its importance for promoting the brand of a modern company are clarified. The key methods used in neuromarketing during the study of consumer behaviour are considered. The peculiarities of neuromarketing techniques usage by the world's leading airlines have been determined.

Ключові файли


neuromarketing, brand, promotion, airline, competition